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Ash RoyMay 10, 2021 9:02:19 AM< 1 min read

How to write a mission statement

Do you need a mission statement for your business?

Probably not. 

Will it make a massive difference to your business growth trajectory?

Heck yea!

At Productive Insights we believe that every business needs to have a mission statement for a few reasons:

  • It aligns your team and you can work towards a shared goal
  • It helps to define your company's culture
  • It helps you to get clear on what change you seek to make in the world

A mission statement is different from a vision statement (something we'll look at in a future blog post)

So what's a mission statement? 

How do you write a mission statement? 

Watch this video and see what Ryan Deiss from digital marketer has to say about how they arrived at their mission statement.

 

 

 
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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