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167. Three Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

October 16th, 2018 By: Ash

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

Links Mentioned:

Related Episodes:

Key Points and Insights:

  • 1:38 What is competitive advantage and why does it matter so much?
  • 2:47 What happens if you don’t have a sustainable competitive advantage?
  • 3:30 The importance of developing a deep understanding of your customer
  • 4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche
  • 5:50 Getting clear on your natural strengths to enhance your competitive advantage
  • 7:40 How Steve Jobs sustained himself when building Apple.
  • 9:34 Key Action Steps you can take right now to improve your competitive advantage

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