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Tom Breeze on Youtube Marketing – Are You Getting the Most Out of Your Youtube Advertising? – Part 2 of 2
Key Points and Insights
- 2:42 – Two main jobs of Youtube advertisers:
- Motivate people to make a decision and
- Lower the friction to access
- 10:35 – Why it’s important to understand the keywords that people use
- 14:43 – Benefits Youtube advertising offers over Facebook and Google advertising?
- 17:56 – How more more economical is YouTube advertising as compared to Facebook and Google advertising?
- 20:56 – Common mistakes people make when it comes to Youtube advertising and how to overcome them
- 24:52 – Action steps to get started with your Youtube advertising campaign?
Key takeaways around Video Advertising
- Understand your customers.
- Find the right content.
- Get clear on your targeting.
- Decide on your keywords.
- Ensure your video and your offer resonates with your keywords.
- Track your campaign.