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141. How To Pitch Effectively To Influencers (Without Being A Pain) And Grow Your Business Fast — With Sarah Jones
Ash RoySep 18, 2017 7:05:23 AM1 min read

141. How To Pitch Effectively To Influencers (Without Being A Pain) And Grow Your Business Fast — With Sarah Jones

How To Pitch Effectively To Influencers (Without Being A Pain) And Grow Your Business Fast — With Sarah Jones

Today’s guest is the founder of Introverted Alpha and she is here to talk about how she has grown her business to $317,000 annually. She has been featured in Forbes, Business Insider, The Huffington Post and lots more. She is clearly very good at implementing because she has used Ramit Sethi’s 0 to launch a program to grow her business substantially over the last 3 years. I am delighted to welcome Sarah Jones from introvertedalpha.com

In this episode we talk about how to approach influencers and create a compelling pitch that is more likely to get a “yes please”. Sarah has used her pitching approach as one of her many tools to grow her business in a very short time frame! Her honesty and candour are disarming.

So listen up … Cause there’s a lot of wisdom in her words! 😉

Related Episodes:

  • 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing
  • 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

Key Points and Insights

  • 1:42 – Ash talks about the outreach email Sarah sent and thought it was fantastic
  • 4:01 – Sarah’s recommendation on how to make an outreach email
  • 8:07 – Being authentic and considerate to your audience
  • 9:10 – Test and Learn approach
  • 11:07 – Habit Formation
  • 15:17 – Email Follow-ups
  • 19:14 – Action Steps and Key Insights
  • 21:30 – Biggest mistakes in pitching
  • 28:02 – Tips on Pitching – How to Cold Pitch Top Bloggers
  •  30:01 – Book Recommendation
  • 31:32 – How to contact Sarah
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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